From The Voice of the World to the brand On Which the Sun Never Sets has been a journey which has taken founder Cliff Cooper from an almost-derelict shop in London’s West End to an Enterprise Awards ceremony at Buckingham Palace hosted by Her Majesty The Queen. It all began for Cliff back in 1960s Swinging London when he opened the Orange musical instrument shop and recording studio during the summer of 1968. Legend has it that in the very beginning not only did Cliff work all hours to make his business successful, but any sleep that he did manage to get took place in the shop itself and with the luxury of a plastic Vox speaker column cover used as a sleeping bag.